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The Ultimate Guide to Mobile Apps for Unions & Associations

Is your union or association considering a mobile app for your members but don’t know where to start? Or are you pretty sure that a mobile app would benefit your members but are not sure how to evaluate the option?

Our Ultimate Guide to Mobile Apps for Unions and Associations is the one-stop (often updated) page for your education and reference. We’ve specifically designed it for the non-technical professional. The information here will help you understand as much as you need to know about mobile apps and working with mobile app developers. You will be able to confidently choose whether to have a mobile app developed and why, you will be able to choose a mobile app development company and you will be able to lead your team through the project to a successful mobile app launch.

If you are ready to get started today, let’s talk.

Establish Need

You don’t want to get left behind, but you also don’t want to commit budget to a technical project that doesn’t fulfill its goal. So how does a non-technical team decide on a technical project?

You can gauge the potential value of the app by surveying your members, seeing how open they would be to using such a tool and how it might improve their interaction with your organization. Consider the potential return on investment in terms of both the financial aspect and improvement in member satisfaction. If these factors align positively, then a mobile app could be a beneficial addition to your union’s or association’s toolkit.

These articles will help answer many of the questions teams in unions and associations typically need to answer before they decide to move forward with a mobile app.

Establish Need

Kick off and Discovery

You’ve decided to go ahead with the mobile app. Does this mean everything is left to the development team? How do you ensure you get the mobile app your union or association needs without having done this before?

The first step in the process is the “Discovery Phase”, where your team and the development team work together to understand and outline the project’s specific goals and needs. This involves detailed discussions about the app’s purpose, the desired features, target audience, and how it should interface with existing systems, if any.

It’s like creating a roadmap for the app, detailing what it should do, how it should look, and how your members will interact with it. This stage is crucial as it shapes the course of the app’s development, ensuring that the final product aligns with your union’s or association’s needs and expectations.

Data Gathering

Your development team needs a lot from you, but it is within your capabilities. What if you have to gather technical requirements – what even are technical requirements? We’ve got your back.

Technical requirements are the specifics about what your app needs to do and how it should function. They include aspects such as the types of data the app will handle, the necessary security protocols, how the app will interact with other systems, and any regulatory standards it must meet.

Data gathering involves collecting all this information, and more, to provide a clear picture of what the app needs to achieve technically. This might involve conversations with your IT department, or examining current workflows that the app is intended to digitize or streamline. Your role in this process is essential because you understand your union’s or association’s needs and operations best. Read these articles to help understand this point in the process.

Mobile App Design

If you have a designer or graphics department as part of your team, this step will probably be one they can handle. But if you don’t, you will be asked for some direction and feedback at this point as your mobile app process continues to evolve.

In the Mobile App Design stage, the development team turns the needs and requirements into an actual design, which includes the app’s user interface (UI) and user experience (UX).

The UI encompasses how the app looks – its layout, color schemes, and typography, while the UX focuses on how your members will interact with the app – navigation, usability, and the overall user journey.

You’ll be involved in reviewing these design prototypes and giving feedback based on your understanding of your members’ preferences and needs. This stage is crucial as it ensures the app is not only functional but also user-friendly and appealing to its intended audience. These articles will explain what happens at this stage and what to expect.

Mobile App Development

The magic takes place at this stage, and can be one of the most mis-understood parts of the mobile app project.

During the Mobile App Development phase, the design and requirements laid out in the previous stages are transformed into a functional mobile app. Our developers code the app, setting up the necessary databases, servers, and APIs (the services that allow the app to communicate with other software) based on the technical requirements you provided.

It’s during this phase that features are implemented, tested, and adjusted as necessary, and though it might seem like a mysterious process, it’s essentially the act of building your app piece by piece according to the plans and designs that were previously agreed upon. Get clarity by reading these articles.

Mobile App Review

Mobile App Review

Your mobile app is in your hands. Your development team wants to know if it is approved. How do you know the mobile app you are looking at is what you asked for?

In the Mobile App Review stage, you assess whether the app meets all the goals, needs, and specifications you outlined in the discovery phase. Look at the app’s features and functionality, check if the design matches what you had agreed upon, and make sure the app delivers the intended user experience.

Be sure to gather feedback from a small group of your team or members who have not been involved in this process, so they can see it with fresh eyes.

Launching Your Mobile App

Here’s where we say, you can’t build it and they will download, you have to promote your app. Promote, promote, promote.

Promoting your mobile app effectively starts by announcing this news to your members. Many teams are surprised how often and for how long they have to promote the mobile app to their members to get them to download it and start using it. This is entirely normal. Be prepared for a long and enthusiastic promotional campaign to your membership. This could involve utilizing social media platforms, email newsletters, and even physical signage at your member meetings. It will help if your leadership team are seen to be amongst the first to download and consistently use the app. Lead by example.

In your promotion, highlight the app’s key features, its benefits, and specifically how it will enhance the members’ interaction with your union or association, thereby making their involvement easier or more convenient. Don’t forget to provide clear instructions on where and how to download the app, as well as offering user support for any inquiries or difficulties they might face initially.

Our Client Spotlight

Our client Spotlight

We’ve developed many mobile apps for unions and associations all over North America. Have a look at some of our client stories.

In our “Client Spotlight”, we showcase the successful mobile app projects we’ve accomplished, detailing the specific challenges each union or association faced and how our app solutions helped overcome them. You can gain insights from these real-life examples.. Each story provides a unique perspective, showing you how a thoughtfully designed mobile app can truly make a significant difference in your union’s or association’s operations and member satisfaction.