Unions and associations are always seeking innovative ways to keep their members connected and engaged. As the demands of modern life pull members in various directions, maintaining members’ attention and loyalty has become increasingly challenging. However, amidst this digital chaos, a powerful tool is reshaping the way organizations interact with their members: mobile apps.

In fact, according to eMarketer, 88% of mobile internet usage is spent on apps. Why? Because mobile apps epitomize ease of use and accessibility.

Mobile apps aren’t just for scrolling through social feeds or ordering your morning coffee; they can be the backbone of modern engagement strategies, providing unions and associations with a direct line of communication with their members.

If used with intention, mobile apps can have a transformative impact on member loyalty and organizational success.

Elevating Engagement: How Mobile Apps Foster Loyalty

Mobile apps have transformed the way organizations interact with their members, offering a direct and personalized channel of communication. By leveraging the features of mobile apps, unions and associations can significantly enhance member loyalty and engagement. Here are a few ways that mobile apps can help maximize member engagement and loyalty for unions and associations:

• Access to Benefits and Empowerment
  One of the key features of mobile apps that boost loyalty is providing members with access to exclusive benefits and resources. Whether it’s accessing training materials, event registrations, or important updates, mobile apps empower members by putting valuable information at their fingertips. This accessibility fosters a sense of belonging and reinforces the value proposition of membership, leading to increased loyalty.
• Conference Content on the Go
  Annual conferences and events are cornerstone experiences for many unions and associations. Mobile apps play a crucial role in enhancing these events by providing attendees with easy access to conference schedules, speaker bios, session details, and networking opportunities. By integrating conference content into the app, organizations not only streamline the attendee experience but also extend the reach of their events to members who may not be able to attend in person. This inclusivity strengthens member engagement and loyalty, even beyond the event itself.
• Voice and Engagement
  Mobile apps provide a platform for members to voice their concerns, ideas, and feedback directly to the organization. Whether through surveys, feedback forms, or discussion forums, members can actively participate in shaping the direction and priorities of the union or association. This sense of ownership and involvement strengthens the bond between members and the organization, leading to greater loyalty and commitment.
• Challenges and Success Strategies
  While the benefits of mobile apps for unions and associations are clear, there are challenges to consider in their development and deployment. From designing a user-friendly interface to ensuring timely updates and maintenance, organizations must navigate various hurdles to maximize the effectiveness of their apps.
• Measurement of Success
  Measuring the success of mobile apps in boosting member loyalty is essential for organizations to evaluate their effectiveness and identify areas for improvement. Key metrics include the number of app downloads, active users, engagement levels, and member retention rates. By analyzing these metrics, organizations can gauge the impact of their mobile apps on member loyalty and adjust their strategies accordingly. User
• Feedback and Iterative Development
  User feedback plays a crucial role in the iterative development of mobile apps. By soliciting input from members and incorporating their suggestions and preferences into app updates, organizations can ensure that their apps continue to meet the evolving needs and expectations of their members. This feedback loop not only enhances the functionality and usability of the app but also fosters a sense of ownership and collaboration among members.

What is the Future Potential of a Mobile App for Your Association or Union?

As technology continues to evolve at a rapid pace, the future of mobile apps for unions and associations holds immense potential. By staying on top of emerging trends and innovations, organizations can continue to evolve their mobile apps to meet the changing needs and preferences of their members. From integrating AI-driven personalization features to enhancing data security and privacy measures, the possibilities are endless.

Mobile apps have emerged as a powerful tool for unions and associations to maximize member loyalty and engagement. By leveraging the accessibility, convenience, and interactive features of mobile apps, you can create meaningful experiences for your members and strengthen their bond with the organization. As technology continues to advance, the role of mobile apps in enhancing member loyalty will only grow in importance.

If your association or union is ready to start driving member engagement and loyalty with a mobile app, get in touch with the Info Grove team. We would be happy to walk through what your objectives are and how our specially designed mobile app platform can make the process of launching one for your organization simple and cost-effective.

Karim Mansour is an Inside Sales Representative at 14 Oranges, the creators of the Info Grove platform.