Demystifying Mobile App Push Notifications

If you own a smartphone chances are you probably get dozens of push notifications every single day without even realizing it.

A push notification is a message that automatically pops up on a mobile device from an app with information or an alert. It can be as simple as providing an update about the score of a hockey game, an email, a text message or more serious information about an emergency. Whatever the case may be, when you receive a message on your smartphone through a mobile app it’s called a push notification.

Push notifications are widely used by app developers because it allows companies, organizations and governments to instantly send information directly to people’s phones. Not only is it a great tool to be able to reach out to people who have downloaded your app, it’s also a great way to keep them informed and engaged.

Customized Push Notifications

With Info Grove, organizations can set up and create unique push notifications from their computer as well as when they are on the go from their app.

Our push notification module is designed to make it as easy as possible to send a notification in minutes.

1. The first step is to select the language you want to use.
2. From there, clients can create a customized title and message. Both Google and Apple have placed a character limit on the length of the title and message so make sure it is short and sweet.
3. The next step is to schedule when you want the push notification to be sent. In some cases you may want to send it immediately, whereas in other cases you may want to schedule it for a future date.
4. Once you’ve scheduled the message, the next step is to select who you want the push notification to target. To do this, there will be several filters to choose from.

Push Notification Examples

For example, a municipality may have to cancel a series of sports games due to inclement weather. They can do this by creating a push notification and then send it only to users who play sports in the community. Due to legal requirements, app users always have the ability to opt out of push notifications if they want.

Info Grove users can also include links to content in their push notifications. This can be helpful if you are trying to send a detailed notification because users can simply click on the action button redirecting them to the content for more information.

For example, a municipality may want to send out a poll to their residents about some matter locally. This can be done by sending a push notification asking residents to click on the link to complete the poll within the app.

If you are a municipality, union or association that is looking for an engaging, easy-to-use app that makes it easy to send push notifications please contact us to learn more. Our robust platform, which includes 35+ modules, makes it easy for organizations to send push notifications on their own while we take care of the rest.

Karim Mansour is an Inside Sales Representative at 14 Oranges, the creators of the Info Grove platform.