More and more unions and associations consider their mobile app an essential tool to keep members informed, engaged, and connected. Whether it’s getting information about local events, reporting a violation, or paying dues, mobile apps provide a convenient and efficient way for members to interact and engage with their union or association.

However, having your mobile app developed is just the beginning of the journey. Promoting the app and encouraging residents to use it is an ongoing process that requires a strategic approach.

Here are basic and effective ways to continue promoting your union’s or association’s mobile app, ensuring that your current members continue to use it and new members know to download it:

Consistent Communication

Consistent communication is key to promoting any product or service, and your union or association mobile app is no exception. You must consistently communicate with your members to ensure they are aware of the app’s features, benefits, and how to download it. This can be done through various channels such as social media, email newsletters, chapter meetings, flyers, and posters in high-traffic areas during gatherings.

Regular Updates

Keeping your app up-to-date with the latest features and bug fixes is crucial to ensuring members continue to use it. Regular updates also demonstrate your commitment to improving the app’s user experience. You should seek feedback from members to understand their needs and preferences, which can help shape future updates.

Choose to work with a mobile app developer who uses a content management system that will make updating or changing content on your app simple. Ensure your mobile app development company also provides you with training so you know how to update and change your mobile app without the help of a developer.

While some unions or associations may take a “set it and forget it” approach to their mobile app, promoting your mobile app is an ongoing process that requires a strategic approach.

Unions and associations that develop an ongoing strategy for continual updates, evaluation, and expansion of their mobile app’s features and content have higher download rates and the best engagement.

Work with a mobile app development company who can offer some type of marketing guide to help successfully launch your app and generate ideas for building an ongoing promotional strategy.

By prioritizing the ongoing promotion of your mobile app, you can foster greater engagement, transparency, and interaction with your members, ultimately improving the quality of experience for participation in your organization.

If your union or association is considering having a mobile app developed, book a demo today.

Karim Mansour is an Inside Sales Representative at 14 Oranges, the creators of the Info Grove platform.