Why a Mobile App is the Ultimate Storytelling and Education Tool

Have you ever thought about using part of your union or association’s mobile app as a storytelling or education tool?

Almost all of the associations and unions we work with want to use their mobile app to do the regular things like:

• share information using push notifications
• keep members up to date with a calendar of event
• encourage them to support various initiatives by making it easy for them to send messages or connect with other members.

But associations and unions can also use our Experiences module to turn their mobile app into a tool for educating their members–sometimes even building mini-courses within the app.

I like to think of the Experiences module as the ultimate multi-media storytelling tool. The module allows you to create and share interlocked dynamic content–meaning, information that is unlocked as the user goes through the “experience” by accessing each interdependent piece of content. Think of a video game – you have to go through one level before you get to the next. This is a similar concept, only instead of slaying the dragon, your users are learning more about a topic or about your organization.

Maybe your association wants to turn a live webinar into a simple course with sections that are unlocked as the member goes through each section.

Maybe your union’s history could be revealed piece by piece using text, pictures, video and audio, really bringing the story to life.

Perhaps a new and complex issue is facing your members and you want to simply and intuitively explain what the issue is and how it impacts members using a variety of media formats. This module can help you do that.

Our Experiences module allows you to bring any of these potential ideas to life. As a multi-media storytelling module, the Experiences is the perfect solution for sharing information in chapters or sections.

Incorporating various types of media can enrich the user experience even further. The Experiences module can help you bring your content to life in a way that an email or page on your website cannot achieve.

While it takes a bit of creativity and outside-the-box thinking to truly maximize the Experiences module’s potential, you can use it to share rich information through videos, text, audio, 3D images, maps, and more.

The possibilities are endless.

The Info Grove team is happy to explore the potential for using the Experiences module to bring it to life. If you have an idea, get in touch. We look forward to seeing more creative uses of what is possible on the Info Grove mobile app platform.

Karim Mansour is an Inside Sales Representative at 14 Oranges, the creators of the Info Grove platform.